Illuminate is a 6-week program that combines self-paced learning, expert-led Q and As, and ​specific action steps to help you get more visible in your business and better communicate who ​you are and how your business can help.

Every week is designed to help business owners like you:

💡Get clear on your brand messaging

💡Gain confidence for your online presence

💡Amplify and share the “What I do” and “How I help” for your business

💡Create relevant content to grow your business

💡Position yourself as a thought leader/expert/authority in your industry

💡Be more comfortable and confident talking about YOU so you can increase sales, make more ​leads and connect with your community.

By the end of Illuminate,

you will:

💡Clearly describe what your business is, how you help people, and how people can ​easily work with you

💡Have bios to use online, for speaking engagements, and social accounts

💡Be proud of the most visited page on your website - your About Page

💡Have crafted and shared multiple pieces of powerful social media content

💡Feel confident when communicating about your business and who you are

💡Have a plan to keep moving forward

meet your shining hosts

We’re ready to help you shine a spotlight on your business

Illuminate Your Biz is for you if:

• Writing for your business feels hard, and you don’t feel like you are ‘good’ at it
  
• You are unclear on how to communicate what your business is and how you help
  
• You aren’t comfortable talking about yourself or on social media
• You are looking for speedy results and need guidance along the way
• You are worried about not growing your business or selling enough
• You feel like you’re always working but never finding the right audience
• You feel like talking about your business and successes is ‘bragging’
• You aren’t sure where to even begin with your business messaging

If you are nodding your head at any of these ​statements, you are ready to make a change ​and step into clarity, confidence, and growth!

Clarifying Your Message:

How to create captivating content

Finding Your Voice:

Embrace the style that works for you

Building Your Confidence:

Believe in your messaging, and yourself

Creating Your Content:

Write clear bios, about pages, and more

Engaging Your Megaphone:

Amplify yourself on social media and beyond

Maximizing Your Momentum:

Continue to illuminate your business for growth

What’s included

• Video tutorials, dropping every Monday for 6 weeks, beginning July 15. ​Follow weekly, or binge it all - however you work best.
• Workbook for tracking your notes, assessing your business messaging and ​goals, and making plans.
• Ready-to-use templates and outlines to help kick-start your plans
• Homework and actionable steps (you’ll be crossing off items on your to-do ​list and seeing results!)
• 3 live group discussions via Zoom (July 25, August 8, August 22)
• Q and A opportunities

Need extra support and more time?

You’ve got it.

Upgrade your registration to accelerate your results and work directly with us to get ​quicker and customized feedback.

This will include homework reviews by Lara, Rebecca, or Vanessa (sometimes all three!) ​plus you’ll get professional edits, recommendations and guidance on what to do next.

You don’t have to do it alone. We’re here to help keep your momentum going so you don’t ​get stuck along the way.

Watch this video to learn more about the program!

ABOUT US:

Lara Wellman is a coach, author, and neurodivergent. After forty years of thinking she was lazy and not designed for success, she reframed how she felt about herself and invited ease into her life. She believes we can all be happier by embracing who we are and letting go of the societal expectations that have made us feel small. In her 15+ years of entrepreneurship, she has supported thousands of people in finding ways to move forward with the next best steps for them so they can lead happier lives. She lives in Ottawa with her husband, three teens, and a Havanese named Ace.

Rebecca Stanisic is a freelance writer, speaker and content strategist. She helps small business owners and bloggers create and curate intentional content for their businesses by focusing on clear messaging and brand goals while reducing the time and stress it can take to create. She’s been writing on her own blog, A Little Bit of Momsense, since 2009. She’s the proud mom of two and is fuelled by fiction and coffee.

copyright 2024

FAQ:

WHEN ARE THE LIVE CALLS?

The next cohort begins on July 15th. Live calls wil be on Zoom on the following dates and will include a combination of ​either all three hosts, or at least two who can chat with you and answer specific questions.

Thursday, July 25, 2 pm Eastern

Thursday, August 8, 2 pm Eastern

Thursday, August 22, 2 pm Eastern

WHAT IF I MISS A LIVE CALL?

The live calls will be recorded and uploaded to the course platform after.

HOW MANY HOURS WILL THIS TAKE?

Every week, you can expect about short videos and some homework/assignments that will help you take action to make ​the changes you want to see in your business for more visibility and growth. Plan for an hour every week, maybe more.

WHAT’S THE DIFFERENCE BETWEEN REGULAR PRICING AND LUMINARY?

With regular pricing you have full access to the course videos, resources, and assignments for the lifetime of the program.

If you decide to become a Luminary, you’ll also receive direct support and homework reviews from Lara, Rebecca and Vanessa. That means there will be a time to submit your work for review or have the opportunity to ask more questions about your specific business.

Lara, Rebecca, and Vanessa have years of experience between them - on mindset, business planning, editing, writing, content creation, social media, public speaking, podcast guesting, media appearances and more! Not to brag but, we’ve been where you are and have still created very visible businesses for ourselves.

PLUS!! As a Luminary, you’ll receive 4 extra weeks of assignment support - so if you don’t get a chance to finish something for review, you can bank that time for a later review after the program is over. Our goal is always to help every member take action and be accountable, but

we also know that life happens!

HOW MUCH TECH IS INVOLVED?

You’ll receive a login to the course platform system and will need access to your social accounts, website, and email. But there will be little new tech involved and we’ll be focusing on what you already use!

CAN I FIND THIS INFORMATION ONLINE?

You’ll be able to find a lot of tips and advice about visibility, writing bios, and more online for free. However, we are customizing this program to accelerate your action steps and with our decades of combined experience you’ll save all the time involved with trying to do it yourself.

CAN I GET A REFUND?

Because of the nature of this program, refunds will not be permitted. However, if you feel something in the course isn’t working for you, we encourage participants to reach out so we can help guide you.