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illuminate your biz:

Empowering small business owners to communicate with confidence in 6 weeks.

Are you shrinking away from the business spotlight?


You can change that.

We can help.

Illuminate is a 6-week program that combines self-paced learning, expert-led Q and As, and guidance.


It’s filled with valuable tips and actionable steps to help business owners like you:


💡Get clear on your brand messaging

💡Gain confidence for your online presence

💡Amplify and share the “What I do” and “How I help” for your business

💡Create relevant content to grow your business

💡Position yourself as a thought leader/expert/authority in your industry

💡Be more comfortable and confident talking about YOU

Do you feel overwhelmed about showing up online?

Feel you aren’t talking about your business enough?


We created this with you in mind.


It’s not about perfection, it’s about learning how to make small changes that have a big impact.


If you wish there was a way to do this,

Illuminate is for you!


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What happens during the 6-week program?

how will you illuminate your biz?

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Finding Your Voice:

Embrace the style that works for you

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Clarifying Your Message:

How to create

captivating content

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Building Your Confidence:

Believe in your messaging, and yourself

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Creating Your Content:

Write clear bios, about pages, and more

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Engaging Your Megaphone:

Amplify yourself on social media and beyond

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Maximizing Your Momentum:

Continue to illuminate your business for growth

You’ll have access to fresh video trainings, opportunities to ask questions, office hour chats, a clear plan of action and resources to use to make changes and remain accountable.

By the end of Illuminate,

you will:

💡Clearly describe what your business is, how you help people, and how people can easily work with you

💡Have bios to use online, for speaking engagements, and social accounts

💡Be proud of the most visited page on your website - your About Page

💡Have crafted and shared multiple pieces of powerful social media content

💡Feel confident when communicating about your business and who you are

💡Have a plan to keep moving forward


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Illuminate Your Biz is for you if:

  • Writing for your business feels hard, and you don’t feel like you are ‘good’ at it
  • You are unclear on how to communicate what your business is and how you help
  • You aren’t comfortable talking about yourself or on social media
  • You are looking for speedy results and need guidance along the way
  • You are worried about not growing your business or selling enough
  • You feel like you’re always working but never finding the right audience
  • You feel like talking about your business and successes is ‘bragging’


You are ready to make a change and step into clarity, confidence, and growth!


meet your shining hosts

Lara Wellman

Business coach, author, and neurodivergent. Loves her dog, dislikes people using the term ‘lazy’.

Vanessa Chiasson

Award-winning writer, editor, and coach. Loves nachos, dislikes when Instagram is being weird.

Rebecc a Stanisic

Writer, content strategist, and speaker. Loves fiction, dislikes hustle and burnout.

We’re ready to help you shine a spotlight on your business

What’s included

  • Video tutorials, dropping every Monday for 6 weeks, beginning April 22
  • Workbook for tracking your next steps and making plans
  • Ready-to-use templates and outlines
  • Homework and actionable steps (you’ll be crossing off items on your to-do list and seeing results!)
  • 3 live group discussions via Zoom (April 25, May 14, May 30 - 2 pm EST)
  • Q and A opportunities

Need extra support? You’ve got it.

Stars

Become A Luminary

Upgrade your registration to accelerate your results and work directly with us to get quicker and customized feedback.


This will include homework reviews by Lara, Rebecca, or Vanessa (sometimes all three!) plus you’ll get professional edits, recommendations and guidance on what to do next.


You don’t have to do it alone. We’re here to help keep your momentum going so you don’t get stuck along the way.

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Luminaries receive an extra 4 weeks of support after the program has ended!

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your investment

Regular ticket


$249+tx

  • Video tutorials and trainings
  • Workbook
  • Ready-to-use templates
  • Homework and actionable steps
  • 3 live Group discussions via Zoom
  • Q and A opportunities



Luminary

limited spots available


$599+tx

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  • Video tutorials and trainings
  • Workbook
  • Ready-to-use templates
  • Homework and actionable steps
  • 3 live Group discussions via Zoom
  • Q and A opportunities

PLUS! Editing support, expert advice, and customized tips to help you shine during the 6 weeks AND an additional 4 weeks of support so you have the extra time to complete your work.

Are you ready?

Watch this video to learn more!

ABOUT US:

Lara Wellman is a coach, author, and neurodivergent. After forty years of thinking she was lazy and not designed for success, she reframed how she felt about herself and invited ease into her life. She believes we can all be happier by embracing who we are and letting go of the societal expectations that have made us feel small. In her 15+ years of entrepreneurship, she has supported thousands of people in finding ways to move forward with the next best steps for them so they can lead happier lives. She lives in Ottawa with her husband, three teens, and a Havanese named Ace.

Vanessa Chiasson is an award-winning freelance writer, editor, and blogger bringing warmth and depth to travel and human interest narratives. In the industry since 2012, Vanessa helps other writers with their business planning. She coaches writers from all backgrounds, areas of focus, and experience levels on developing business strategies that support their artistic endeavours. Vanessa’s one-on-one coaching gives writers agency, clarity, and purpose, allowing them to write more and worry less. She also offers group workshops, planning days, and a monthly pitching accountability group.

Rebecca Stanisic is a freelance writer, speaker and content strategist. She helps small business owners and bloggers create and curate intentional content for their businesses by focusing on clear messaging and brand goals while reducing the time and stress it can take to create. She’s been writing on her own blog, A Little Bit of Momsense, since 2009. She’s the proud mom of two and is fuelled by fiction and coffee.

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copyright 2024

FAQ:

WHEN ARE THE LIVE CALLS?


Live calls wil be on Zoom on the following dates:


Thursday, April 25, 2 pm Eastern

Tuesday, May 14, 2 pm Eastern

Thursday, May 30th, 2 pm Eastern

WHAT IF I MISS A LIVE CALL?


The live calls will be recorded and uploaded to the course platform after.

HOW MANY HOURS WILL THIS TAKE?


Every week, you can expect about short videos and some homework/assignments that will help you take action to make the changes you want to see in your business for more visibility and growth. Plan for an hour every week, maybe more.

WHAT’S THE DIFFERENCE BETWEEN REGULAR PRICING AND LUMINARY?


With regular pricing you have full access to the course videos, resources, and assignments for the lifetime of the program.


If you decide to become a Luminary, you’ll also receive direct support and homework reviews from Lara, Rebecca and Vanessa. That means there will be a time to submit your work for review or have the opportunity to ask more questions about your specific business.


Lara, Rebecca, and Vanessa have years of experience between them - on mindset, business planning, editing, writing, content creation, social media, public speaking, podcast guesting, media appearances and more! Not to brag but, we’ve been where you are and have still created very visible businesses for ourselves.


PLUS!! As a Luminary, you’ll receive 4 extra weeks of assignment support - so if you don’t get a chance to finish something for review, you can bank that time for a later review after the program is over. Our goal is always to help every member take action and be accountable, but

we also know that life happens!

HOW MUCH TECH IS INVOLVED?


You’ll receive a login to the course platform system and will need access to your social accounts, website, and email. But there will be little new tech involved and we’ll be focusing on what you already use!

CAN I FIND THIS INFORMATION ONLINE?


You’ll be able to find a lot of tips and advice about visibility, writing bios, and more online for free. However, we are customizing this program to accelerate your action steps and with our decades of combined experience you’ll save all the time involved with trying to do it yourself.

CAN I GET A REFUND?


Because of the nature of this program, refunds will not be permitted. However, if you feel something in the course isn’t working for you, we encourage participants to reach out so we can help guide you.